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56 Million Trees Planted Globally: Ecosia Search Engine Plants One Tree Every Second For Your Searches

Image Credits: Ecosia

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In a single day, Google, the planet’s most popular search engine, receives nearly 63,000 searches, translating to 2 trillion searches per year. Now, imagine the statistics in terms of number of trees; if the world had one new tree for every search, would climate change be a thing of the past now?  While it all may sound like a startling idea to fantasize about, a German startup is striving to make this a reality. Ecosia, a Berlin-based non-profit organisation runs a search engine of the same name which plants a tree every second from more than 80% of their profits.

So far, Ecosia has planted over 56 million trees in parched hinterlands of developing nations like Brazil, Indonesia, Peru, Haiti, Colombia, Kenya, Tanzania, Madagascar, Ethiopia, Senegal, Uganda, Ghana and others. To plant one tree, on an average it needs around 45 searches and less than INR 9.

Search Engine Plants Trees

This translates to the removal of over 2.5 million tonnes of CO2 from the atmosphere. Presently, Ecosia has over 7 million active users spread across 183 nations. Founder Christian Kroll aims to touch the milestone of 100 million trees by the end of 2019, as shared with AgFunder News.

No one has ever become poor by giving
– Anne Frank

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The story of Ecosia

Ecosia first came into being in December 2009, coinciding with the Copenhagen climate talks that stirred a lot of discussion on climate change. Christian Kroll, a fresh graduate in business administration then, has just returned home from a world tour. He wanted to start a profitable venture, whose profits would surpass monetary worth and would make the world a better place. The idea of creating a search engine that plant trees occurred to him while using Google. He witnessed the power of advertising and earning through Google and pondered if the same model can be replicated to serve a greater good. Thus Ecosia was born.

Initially, the search engine sourced search results from Yahoo!, Bing and Wikipedia. Later, Ecosia partnered with Microsoft Bing and is currently available on all digital formats – web browser and Android or iOS mobile app.

Ecosia adopted a privacy-friendly policy in 2018 and now all their searches are encrypted, preventing any third party advertiser to access the data.

Ecosia’s plantation projects around the world

Since 2009, Ecosia has been conducting various mass-scale tree plantation programmes all over the world and also collaborated with global stakeholders working with afforestation, including World Wildlife Fund (WWF) in protecting the Amazon basin and Jane Goodall Institute to restore the forest habitats of chimpanzees in Uganda.

Ecosia has also been involved in the ambitious Great Green Wall project in Burkina Faso, Africa which is combating rampant desertification.

At present, Ecosia has over 20 project partners across the world. The process works quite smoothly. 20% of the revenue generated is kept for internal expenses, and the rest is sent across these partnering NGOs stationed in different countries. The plantation is conducted on the ground by these non-profits and relevant evidence is sent to Ecosia headquarters in Berlin. Next, the company ensures that all their partners are keeping their promise to not just plant a sapling or sow a seed, but to take care of the plants till maturity as well.

“We need to change the way we eat, the way we farm, the way we generate our energy – we also need to plant a trillion trees,” the founder told AgFunder News.

A greener world, a cleaner society

Not only the environment but Ecosia’s projects are also helping to build a better, cleaner society. For instance, in Peru’s San Martin region, Ecosia has planted sustainable forests in deforested areas which were illegally being used for cocaine production. In Borneo, Indonesia, and Sumatra, productive tree species are being planted to create economic alternatives to palm oil and secure the existence of the orangutan dependent on these palm forests.

While the plantation movement is helping to restore a river in Ghana, it is restoring the coastal mangrove forests in the island nation of Madagascar.

Wangari Maathai from Kenya had won the Nobel Peace Prize in 2004 for launching the green belt movement which empowers lesser privileged rural women while conserving the local biodiversity. Ecosia is proudly partnering with the renowned organisation and creating better lives for these marginal women.

Efforts For Good take

Planting a tree has probably never been so easy. Anyone from any part of the world can now plant a tree with just a few clicks, without having to spend a single dime. Ecosia is the perfect futuristic antidote to the modern civilisation which is ruining the ecological balance of our precious earth. Efforts For Good urges all their readers to start using Ecosia today and make the world greener.

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It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote

Goonj Is Working With 1000’s Of Volunteers & Partner NGOs To Provide Covid-19 Relief In 18 States

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With the extension of the lockdown the crisis of migrant labourers and daily wagers has just grown bigger due to uncertainty and fear of future. In the migrant colonies, slums and for people in the villages hunger and desperation is building up day by day. This is high time we step up our efforts to support our people who are in dire need of food and hygiene essentials to survive the pandemic, Covid-19.

After the India-wide lockdown, a lot of jobless migrant workers are stuck in cities with hardly any resources while many started retreating back to their villages. With the loss of livelihoods, a large number of them are now struggling to support their families.

Goonj activated its pan India teams and a pan India network of partner organizations and volunteers in urban and rural India. This network, built over the last two decades, helps them learn from the ground, reach material quickly and review and adapt strategy periodically. Intensifying this network has helped Goonj reach and start work across 17produced states/UT in the last three weeks.
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Goonj’s focus: 

Majority of the Covid-19 relief work by non profits right now is in the metros and cities but Goonj is the only non profit that is also simultaneously focusing on the people in the villages and the ones stuck on highways or somewhere.

Goonj is targeting daily wagers, migrants and other vulnerable groups, who even traditionally are left out like the disabled, sex workers, LGBTQ community.

“COVID-19 is a crisis, yes…But, it’s also an opportunity for us to build the society anew. Not ‘for’ the people…but, ‘with’ the people. And in the process, we will build ourselves too.” – Anshu Gupta, Founder-Director, Goonj.

Direct Monetary and Material Transfer

Wherever Goonj got the permission to open their centres for packing and disbursement of relief material kits, they are creating a kit consisting of 20-30 kgs material including dry rations, masks, sanitary pads and other hygiene material and reaching them to people, as per needs and as per regulations with all safety precautions. This kit will help a family survive for 30 days.

Information till 10th April 2020:

  • Distributed 15,100 ration kits reaching thousands of people
  • Reached 17,700 families
  • Supporting 12 community kitchen across India with 16,600kgs of ration
  • 77,800 food packets provided to migrant laborers and daily wagers walking on the roads across the country.
  • Provided direct financial support to 32 organisations
  • Made 42,800 cloth face masks
  • 24,900 cloth sanitary napkins produced
  • Produced 1500 litres of organic sanitiser

In Goonj’s processing centers its trained team of women are making cloth face masks and cloth sanitary pads (MY-Pads), keeping all the precautions and with the permission and cooperation of the local authorities.

In this lock-down phase if you are facing any difficulty getting sanitary pads or you are running out of stock, here’s a detailed but very simple process of making Cloth Pads at home created by Goonj. “This is how we make Goonj MY Pads.” This is how our mothers and grandmothers turned their spare cloth into pads.

This disaster, unlike any other, is unprecedented in its scale and impact and that’s why we all must do our bit with Goonj to continue its relief work for millions of people in this still unfolding long-tailed disaster.

The need is huge.. We are there.. Need You too !!

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Quote
It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote
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