All Over The World, Viral #Trashtag Challenge Is Prompting People To Clean Up Littered Areas

Sayantani Nath


It would not be much of an exaggeration to say that the internet today thrives on hashtag challenges that generally take a second to go viral. In 2018, we have witnessed our fair share of bittersweet challenges – ranging from the dangerous Kiki or Bird Box Challenge to the nostalgic 10 Year Challenge, the idiotic Tide Pod challenge to the empowering Time’s Up. It cannot be overlooked that so far these viral challenges have only provided us with entertainment and sometimes brought forth many risks. However, as we slowly settle into 2019, the social media is again abuzz with another challenge, but this time for creating a better planet to live in. The #trashtag challenge which is circulating all over Facebook, Twitter and Instagram at present, urges everyone to clean up a littered area and post a before-after photo.

How the #trashtag challenge started

The trend was launched on Facebook by Byron Roman from Arizona, USA and was immediately picked up by inspired people all over the globe.

Here is a new #challenge for all you bored teens. Take a photo of an area that needs some cleaning or maintenance, then…

Posted by Byron Román on Tuesday, March 5, 2019

From Washington to Nepal, do-gooders are rushing to the littered roads, parks or beaches near their home and leaving the place spick and span.

In the past, Byron had also kickstarted the #BasuraChallenge in his home state with an appeal to visitors to stop littering tourism spots in Arizona. He ignited the #trashtag trend with a similar objective in mind.

Interestingly, the challenge is not a new concept. The TrashTag Project, as reported by Mashable, has been round the corner since a travel company initiated it in 2015. However, the trend went viral over the past few days, thanks to multiple reposts and netizens’ obsession with viral challenges. Indeed, the challenge has revealed how keen people are to save the planet.

Here are a few glimpses of the best responses from the #trashtag challenges:

A certain reddit user going by the handle EMC2_trooper deserves respect for perhaps one of the best responses to the #trashtag challenge where the person informed how the challenged inspired them to clean up an entire beach.

Incidentally, to set a blazing example of inspiration, some are sharing photographs of Mumbai’s Versova Beach from 2016 where lawyer Afroz Shah and his team of thousands of volunteers cleaned up the heavily littered beach.

The challenge is also bringing many unsung environmental crusaders to the limelight. Twitter user Asep Saepul from the USA shared about her fiancé who does beach clean-ups every year.

Students from schools and colleges all around the world are also participating in the #trashtag challenge.

Efforts For Good take

Every year, over 1.3 billion tonnes of household waste, mostly comprising plastic, is generated. Of this mammoth burden of garbage, a huge percentage ends up in dumpsites or pollutes the oceans, while another sizeable percentage are littered here, there and everywhere. At an era where social media speaks the strongest and the loudest, such a challenge is extremely laudable. Efforts For Good insists all their readers to participate in the #trashtag challenge and set an example for the society to follow.

Also Read: 28-Yr-Old Science Grad Farmer’s ‘Agriculture Photography Challenge’ Takes Twitter By Storm

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