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All Over The World, Viral #Trashtag Challenge Is Prompting People To Clean Up Littered Areas

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It would not be much of an exaggeration to say that the internet today thrives on hashtag challenges that generally take a second to go viral. In 2018, we have witnessed our fair share of bittersweet challenges – ranging from the dangerous Kiki or Bird Box Challenge to the nostalgic 10 Year Challenge, the idiotic Tide Pod challenge to the empowering Time’s Up. It cannot be overlooked that so far these viral challenges have only provided us with entertainment and sometimes brought forth many risks. However, as we slowly settle into 2019, the social media is again abuzz with another challenge, but this time for creating a better planet to live in. The #trashtag challenge which is circulating all over Facebook, Twitter and Instagram at present, urges everyone to clean up a littered area and post a before-after photo.

How the #trashtag challenge started

The trend was launched on Facebook by Byron Roman from Arizona, USA and was immediately picked up by inspired people all over the globe.

Here is a new #challenge for all you bored teens. Take a photo of an area that needs some cleaning or maintenance, then…

Posted by Byron Román on Tuesday, March 5, 2019

From Washington to Nepal, do-gooders are rushing to the littered roads, parks or beaches near their home and leaving the place spick and span.

In the past, Byron had also kickstarted the #BasuraChallenge in his home state with an appeal to visitors to stop littering tourism spots in Arizona. He ignited the #trashtag trend with a similar objective in mind.

Interestingly, the challenge is not a new concept. The TrashTag Project, as reported by Mashable, has been round the corner since a travel company initiated it in 2015. However, the trend went viral over the past few days, thanks to multiple reposts and netizens’ obsession with viral challenges. Indeed, the challenge has revealed how keen people are to save the planet.

Here are a few glimpses of the best responses from the #trashtag challenges:

A certain reddit user going by the handle EMC2_trooper deserves respect for perhaps one of the best responses to the #trashtag challenge where the person informed how the challenged inspired them to clean up an entire beach.

Incidentally, to set a blazing example of inspiration, some are sharing photographs of Mumbai’s Versova Beach from 2016 where lawyer Afroz Shah and his team of thousands of volunteers cleaned up the heavily littered beach.

The challenge is also bringing many unsung environmental crusaders to the limelight. Twitter user Asep Saepul from the USA shared about her fiancé who does beach clean-ups every year.

Students from schools and colleges all around the world are also participating in the #trashtag challenge.

Efforts For Good take

Every year, over 1.3 billion tonnes of household waste, mostly comprising plastic, is generated. Of this mammoth burden of garbage, a huge percentage ends up in dumpsites or pollutes the oceans, while another sizeable percentage are littered here, there and everywhere. At an era where social media speaks the strongest and the loudest, such a challenge is extremely laudable. Efforts For Good insists all their readers to participate in the #trashtag challenge and set an example for the society to follow.

Also Read: 28-Yr-Old Science Grad Farmer’s ‘Agriculture Photography Challenge’ Takes Twitter By Storm

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Goonj Is Working With 1000’s Of Volunteers & Partner NGOs To Provide Covid-19 Relief In 18 States

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With the extension of the lockdown the crisis of migrant labourers and daily wagers has just grown bigger due to uncertainty and fear of future. In the migrant colonies, slums and for people in the villages hunger and desperation is building up day by day. This is high time we step up our efforts to support our people who are in dire need of food and hygiene essentials to survive the pandemic, Covid-19.

After the India-wide lockdown, a lot of jobless migrant workers are stuck in cities with hardly any resources while many started retreating back to their villages. With the loss of livelihoods, a large number of them are now struggling to support their families.

Goonj activated its pan India teams and a pan India network of partner organizations and volunteers in urban and rural India. This network, built over the last two decades, helps them learn from the ground, reach material quickly and review and adapt strategy periodically. Intensifying this network has helped Goonj reach and start work across 17produced states/UT in the last three weeks.
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2,00,000 meals served
Emergency funds sent to 350 families, 75000+ meals served, 150+ ration kits and sanitary pads distributed

Goonj’s focus: 

Majority of the Covid-19 relief work by non profits right now is in the metros and cities but Goonj is the only non profit that is also simultaneously focusing on the people in the villages and the ones stuck on highways or somewhere.

Goonj is targeting daily wagers, migrants and other vulnerable groups, who even traditionally are left out like the disabled, sex workers, LGBTQ community.

“COVID-19 is a crisis, yes…But, it’s also an opportunity for us to build the society anew. Not ‘for’ the people…but, ‘with’ the people. And in the process, we will build ourselves too.” – Anshu Gupta, Founder-Director, Goonj.

Direct Monetary and Material Transfer

Wherever Goonj got the permission to open their centres for packing and disbursement of relief material kits, they are creating a kit consisting of 20-30 kgs material including dry rations, masks, sanitary pads and other hygiene material and reaching them to people, as per needs and as per regulations with all safety precautions. This kit will help a family survive for 30 days.

Information till 10th April 2020:

  • Distributed 15,100 ration kits reaching thousands of people
  • Reached 17,700 families
  • Supporting 12 community kitchen across India with 16,600kgs of ration
  • 77,800 food packets provided to migrant laborers and daily wagers walking on the roads across the country.
  • Provided direct financial support to 32 organisations
  • Made 42,800 cloth face masks
  • 24,900 cloth sanitary napkins produced
  • Produced 1500 litres of organic sanitiser

In Goonj’s processing centers its trained team of women are making cloth face masks and cloth sanitary pads (MY-Pads), keeping all the precautions and with the permission and cooperation of the local authorities.

In this lock-down phase if you are facing any difficulty getting sanitary pads or you are running out of stock, here’s a detailed but very simple process of making Cloth Pads at home created by Goonj. “This is how we make Goonj MY Pads.” This is how our mothers and grandmothers turned their spare cloth into pads.

This disaster, unlike any other, is unprecedented in its scale and impact and that’s why we all must do our bit with Goonj to continue its relief work for millions of people in this still unfolding long-tailed disaster.

The need is huge.. We are there.. Need You too !!

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Quote
It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote
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