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28-Yr-Old Science Grad Farmer’s ‘Agriculture Photography Challenge’ Takes Twitter By Storm

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Among other epithets, 2018 might be remembered as the year of social media challenges that took over netizens by storm. Ranging from the powerful #TimesUp to the dangerous and pointless #KikiChallenge, the eventful year ended only to make way for 2019 to start with the #10YearChallenge.

Amidst the endless hullabaloo online, a beautiful Twitter trend started by a 28-year-old farmer from Telangana went almost unnoticed by many Indians, though it garnered quite some global attention. Narasimha Reddy, a Computer Science graduate, who took up his family profession of agriculture with pride, started the #AgriculturePhotographyChallenge on Twitter, asking people to share their photos of farming.

“I wanted to convey the message that agriculture is not all about dirty hands and feet, backbreaking labour and poverty. I wanted to portray the beauty in working on the soil, which is unknown to most of the urban citizens,” Reddy shared with Efforts For Good.

Who is Narasimha Reddy?

Reddy, who is an avid user of Twitter, Instagram and Facebook, goes by the popular username ‘Reddisaab’. A passionate photographer himself, Reddy uses social media to highlight the untold story about agriculture, behind the stereotyped urban notions about it.

Agriculture Photography Challenge
Narasimha Reddy

Most of us hail stories about achievers from farmer families, who made a mark in fields like engineering, medicine, law or any upmarket business. But Reddy tells a different story. “I know so many youngsters who want to pursue farming as their vocation. They want to apply their scientific know-how in the fields. But, their families pressurise them to join IT jobs,” reveals Reddy.

Agriculture Photography Challenge

To highlight the true essence of farming, Reddy started the Facebook page Vyavasayam / Agriculture వ్యవసాయం, which has more than 9000 likes. The page not only showcases the lush green paddy or the ripe harvest glistening in the sun but also aims to motivate farmers with inspirational quotes. 

Agriculture Photography Challenge

In fact, his page also acknowledges the immense contribution of women farmers, who are the most overlooked of the lot.

Agriculture Photography Challenge

Reddy soon took his mission to other social media platforms, hoping to give recognition and identity to the farmers. The dynamic, young farmer has an eye for finding charm in the simplest everyday objects – be it the morning chai or a bunch of unripe groundnuts. His photographic brilliance speaks for itself in each of his pictures.

#AgriculturePhotographyChallenge

Reddy started the agricultural photography challenge on Twitter in November 2018, mentioning the deadline as December 31, 2018. But, the challenge got so popular in and outside India that it is still trending on Twitter. “I do not want this to fade into oblivion like those other challenges. Rather I would request to all your readers to please share their farming photos with the hashtag #AgriculturePhotographyChallenge,” he appeals.

In his first tweet on this challenge, he nominated Andrew Fleming, the British Deputy High Commissioner in Telangana who sportingly took up the challenge. Thereafter, hundreds have responded to the challenge, filling the Twitter world with beautiful farming photos, be it cultivators toiling in the sun or someone’s backyard farming on a small plot.
Efforts For Good presents some of the best photographs that surfaced through this challenge.

Also Read: In 2007 He Planted Just One Tree, Now Every Year His Organisation Plants More Than 1,00,000 Trees

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2,00,000 meals served
Emergency funds sent to 350 families, 75000+ meals served, 150+ ration kits and sanitary pads distributed
Quote
It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote

Goonj Is Working With 1000’s Of Volunteers & Partner NGOs To Provide Covid-19 Relief In 18 States

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With the extension of the lockdown the crisis of migrant labourers and daily wagers has just grown bigger due to uncertainty and fear of future. In the migrant colonies, slums and for people in the villages hunger and desperation is building up day by day. This is high time we step up our efforts to support our people who are in dire need of food and hygiene essentials to survive the pandemic, Covid-19.

After the India-wide lockdown, a lot of jobless migrant workers are stuck in cities with hardly any resources while many started retreating back to their villages. With the loss of livelihoods, a large number of them are now struggling to support their families.

Goonj activated its pan India teams and a pan India network of partner organizations and volunteers in urban and rural India. This network, built over the last two decades, helps them learn from the ground, reach material quickly and review and adapt strategy periodically. Intensifying this network has helped Goonj reach and start work across 17produced states/UT in the last three weeks.
Support the cause you care for. Browse All CampaignsBrowse all campaigns
2,00,000 meals served
Emergency funds sent to 350 families, 75000+ meals served, 150+ ration kits and sanitary pads distributed

Goonj’s focus: 

Majority of the Covid-19 relief work by non profits right now is in the metros and cities but Goonj is the only non profit that is also simultaneously focusing on the people in the villages and the ones stuck on highways or somewhere.

Goonj is targeting daily wagers, migrants and other vulnerable groups, who even traditionally are left out like the disabled, sex workers, LGBTQ community.

“COVID-19 is a crisis, yes…But, it’s also an opportunity for us to build the society anew. Not ‘for’ the people…but, ‘with’ the people. And in the process, we will build ourselves too.” – Anshu Gupta, Founder-Director, Goonj.

Direct Monetary and Material Transfer

Wherever Goonj got the permission to open their centres for packing and disbursement of relief material kits, they are creating a kit consisting of 20-30 kgs material including dry rations, masks, sanitary pads and other hygiene material and reaching them to people, as per needs and as per regulations with all safety precautions. This kit will help a family survive for 30 days.

Information till 10th April 2020:

  • Distributed 15,100 ration kits reaching thousands of people
  • Reached 17,700 families
  • Supporting 12 community kitchen across India with 16,600kgs of ration
  • 77,800 food packets provided to migrant laborers and daily wagers walking on the roads across the country.
  • Provided direct financial support to 32 organisations
  • Made 42,800 cloth face masks
  • 24,900 cloth sanitary napkins produced
  • Produced 1500 litres of organic sanitiser

In Goonj’s processing centers its trained team of women are making cloth face masks and cloth sanitary pads (MY-Pads), keeping all the precautions and with the permission and cooperation of the local authorities.

In this lock-down phase if you are facing any difficulty getting sanitary pads or you are running out of stock, here’s a detailed but very simple process of making Cloth Pads at home created by Goonj. “This is how we make Goonj MY Pads.” This is how our mothers and grandmothers turned their spare cloth into pads.

This disaster, unlike any other, is unprecedented in its scale and impact and that’s why we all must do our bit with Goonj to continue its relief work for millions of people in this still unfolding long-tailed disaster.

The need is huge.. We are there.. Need You too !!

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Quote
It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote
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