28-Yr-Old Science Grad Farmer’s ‘Agriculture Photography Challenge’ Takes Twitter By Storm

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Among other epithets, 2018 might be remembered as the year of social media challenges that took over netizens by storm. Ranging from the powerful #TimesUp to the dangerous and pointless #KikiChallenge, the eventful year ended only to make way for 2019 to start with the #10YearChallenge.

Amidst the endless hullabaloo online, a beautiful Twitter trend started by a 28-year-old farmer from Telangana went almost unnoticed by many Indians, though it garnered quite some global attention. Narasimha Reddy, a Computer Science graduate, who took up his family profession of agriculture with pride, started the #AgriculturePhotographyChallenge on Twitter, asking people to share their photos of farming.

“I wanted to convey the message that agriculture is not all about dirty hands and feet, backbreaking labour and poverty. I wanted to portray the beauty in working on the soil, which is unknown to most of the urban citizens,” Reddy shared with Efforts For Good.

Who is Narasimha Reddy?

Reddy, who is an avid user of Twitter, Instagram and Facebook, goes by the popular username ‘Reddisaab’. A passionate photographer himself, Reddy uses social media to highlight the untold story about agriculture, behind the stereotyped urban notions about it.

Agriculture Photography Challenge
Narasimha Reddy

Most of us hail stories about achievers from farmer families, who made a mark in fields like engineering, medicine, law or any upmarket business. But Reddy tells a different story. “I know so many youngsters who want to pursue farming as their vocation. They want to apply their scientific know-how in the fields. But, their families pressurise them to join IT jobs,” reveals Reddy.

Agriculture Photography Challenge

To highlight the true essence of farming, Reddy started the Facebook page Vyavasayam / Agriculture వ్యవసాయం, which has more than 9000 likes. The page not only showcases the lush green paddy or the ripe harvest glistening in the sun but also aims to motivate farmers with inspirational quotes. 

Agriculture Photography Challenge

In fact, his page also acknowledges the immense contribution of women farmers, who are the most overlooked of the lot.

Agriculture Photography Challenge

Reddy soon took his mission to other social media platforms, hoping to give recognition and identity to the farmers. The dynamic, young farmer has an eye for finding charm in the simplest everyday objects – be it the morning chai or a bunch of unripe groundnuts. His photographic brilliance speaks for itself in each of his pictures.

#AgriculturePhotographyChallenge

Reddy started the agricultural photography challenge on Twitter in November 2018, mentioning the deadline as December 31, 2018. But, the challenge got so popular in and outside India that it is still trending on Twitter. “I do not want this to fade into oblivion like those other challenges. Rather I would request to all your readers to please share their farming photos with the hashtag #AgriculturePhotographyChallenge,” he appeals.

In his first tweet on this challenge, he nominated Andrew Fleming, the British Deputy High Commissioner in Telangana who sportingly took up the challenge. Thereafter, hundreds have responded to the challenge, filling the Twitter world with beautiful farming photos, be it cultivators toiling in the sun or someone’s backyard farming on a small plot.
Efforts For Good presents some of the best photographs that surfaced through this challenge.

Also Read: In 2007 He Planted Just One Tree, Now Every Year His Organisation Plants More Than 1,00,000 Trees

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‘Happy Fridge’: The Key To Bridge Food Wastage And Hunger Problem In India

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Rahul Khera and Gautam Jindal, volunteers (aka hunger heroes) at Feeding India, were among the many Delhi NCR residents accustomed to seeing hungry children pick up half-eaten burgers or stale sandwiches from the dustbin and savour those with the brightest smiles. Like many others, they also had the will to promote equitable food distribution but was perplexed about the approach, until they learnt about the community fridge initiative which has gained unprecedented success in Saudi Arabia and few other European countries. Meanwhile, community fridges were already being installed outside restaurants or in public places in a handful of cities like Mumbai, Bengaluru, Kolkata, Coimbatore and Kochi.

Say Goodbye To Throwing Away Excess Food Because Now You Can Donate The Food To The Needy – Happy Fridge

Thank you for overwhelming response for the Happy Fridge concept. We need more funds from you to install more fridges like this across India. With the limited funds avaialble Feeding India was able to install three fridges only. Kindly donate here http://bit.ly/happyfridge

Posted by The Logical Indian on Saturday, October 27, 2018

Needless to mention, with a shocking 103rd rank in the Global Hunger Index and a food wastage estimate of around Rs 58,000 crore – India was perhaps the best country to implement such an initiative. With Gautam’s help, an enthusiastic Rahul invested his own savings to install a ‘Happy Fridge’ outside his residence at Sun City, Sector 54 in Gurgaon. Set up in 2017 by these Feeding India volunteers, the fridge in Gurgaon has inspired the NGO to scale up the project across India.

No one has ever become poor by giving
– Anne Frank

‘Happy Fridge’ fostered many smiles

It didn’t take long for the local residents to learn about this laudable endeavour. They welcomed it, as wastage of excess food was a recurring problem in almost every household. “Intimating the localities was no mammoth task, thanks to social media. However, it was difficult to spread the word among those who actually needed the food,” shares Rahul, who went from auto stands to slums, inviting rickshaw pullers, ragpickers or roadside vendors to avail the community fridge any time they feel hungry. “The security guards of our residential complex played a huge role in explaining how the fridge works to the beneficiaries,” he adds.

The operational and maintenance costs of the ‘ happy fridge ‘ are being maintained diligently by the community members.

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Making memories, sprouting awareness

“I remember one young man who had arrived from a village looking for some menial day job. Somehow he had run out of his paltry savings and had no money to buy one decent meal a day. For about a month, our happy fridge was his solace, till he earned his first salary from a housekeeping job,” shares a jubilant Rahul.

In another incident, a truck driver returning in the wee hours of midnight was starving after a whole day’s hard work. He had run out of cooking fuel at his home, so our fridge was at his rescue.

“The residents keep all sorts of palatable dishes in the happy fridge, ranging from dry snacks, fruits to cooked meals. Sometimes, they even keep raw vegetables, to ensure not a single bit of good food ends up in their trash while other people go hungry to bed,” reveals Rahul.

On an average, each happy fridge supplies around 10-15 meals in a day. The gratitude and pure smiles of the hungry souls after a fulfilling meal are more than enough to continue to motivate Rahul and his neighbours. In fact, inspired by him, many other communities in the Delhi-NCR region set up community fridges in their areas.

Feeding India will set up 500 Happy Fridges

Since the past few years, Feeding India has been a prominent organisation working in the forefront to solve the hunger problem in India. Primarily, they were involved in redistributing leftover food from weddings and parties among the underprivileged people in different cities of India. Their volunteers, better known as “Hunger Heroes of India”, worked actively to bridge the gap between food wastage and food crisis.

“We used to get a lot of calls from individual households to collect their excess food. However, unfortunately, we lacked the manpower and planning to launch our programme on a door to door basis. We were desperately looking for an alternative when we learnt about the community fridges,” shares Srishti Jain, co-founder of Feeding India.

After interacting with Rahul Khera and other campaigners of community fridges, Feeding India decided to amplify this extraordinary project throughout the length and breadth of India. Presently, they have launched the #FightFoodWaste campaign to install 500 community fridges – nicknamed ‘ Happy Fridge ’. So any passer-by – be it a kid going to school without a lunchbox, or a labourer returning home late at night with no promise of a dinner – can now grab a pack of biscuits or a bowl of ‘dal-chawal’ (rice & lentil soup) to satiate their hunger. Click here to contribute for ‘ Happy Fridge ‘ and ensure India never sleeps hungry again.

Feeding India also urges everyone to make a promise to stop wasting food and instead consider donating it to those in need.

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It's not how much we give
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- Mother Theresa Quote
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