Kerala is still recuperating from the 2018 floods that devastated the beautiful state. I Am For Alleppey, a social media initiative launched by Alleppey sub-collector Krishna Teja Mylaparavu, is rebuilding Alleppey, one of the worst-affected areas.
The movement has rehabilitated over 40,000 people so far. Efforts For Good will be covering a series of stories to share the impact they created. In the second part, we will be detailing about their women rehabilitation programme. Keep reading this series for many heartwarming stories.
“They could not even cook a basic meal”
As the flood waters receded, people gradually started returning from the congested relief camps, only to find their homes in a dilapidated mess. Coping up was especially difficult for the women-headed households. Senior, widowed women who were somehow managing their days before the floods, found themselves caught up in a helpless scenario.
“Women returned home to find their kitchens in ruins. Vessels, utensils, stored food items – everything was gone. On top of it, there was muck and dirt silted everywhere in the house. They could not even cook a basic meal, let alone starting their lives afresh,” narrates Krishna Teja to Efforts For Good.
How social media brought Good Samaritans together
I Am For Alleppey stepped up to stand beside these women in their times of utmost need. Repeated appeals on social media for helping these women did not go unnoticed, as stakeholders from both non-profit and corporate sectors as well as individual donors came forward to offer rehabilitation benefits.
Hereafter, the willing donors joined hands with the administration in Kuttanad to identify the women who are in dire need of urgent help. From the local panchayat records, they collected the list of women enrolled under the widow pension scheme and the Kudumbashree network, which is a women empowerment programme by the Kerala government.
Taking care of their basic needs
“We identified a total of 5,654 households from Kuttanad area. All of them received rehabilitation kits comprising utensils, mattresses, bed sheets, pillows, buckets, water purifiers, mugs and almost everything essential that they had lost in floods and immediately needed to restore their daily lives,” informs Teja. Each kit of everyday essentials cost between Rs 3000 and Rs 5000. The distribution programmes were organised at different parts of Kuttanad, where shelter kits and hygiene kits were handed over to these women.
“They were overwhelmed after getting these kits in hand. It was surprising to see how such simple items can sprout such happiness. They were elated to be able to start cooking again,” shares Teja.
Save The Children deserves special mention
Among the donors, non-profit organisation Save The Children deserves special mention as they provided rehabilitation to 2,714 women in six locations of Kuttanad.
Ipsita, Team Leader, Save The Children, shares, “These women had nowhere to go, no one to look after them. Many of them don’t have families, many have been abandoned by their dear ones.”
The team also found families with young women and adolescent girls, with no male guardian or head of the household. “They had lost their simple means of livelihood. It would take them a painstakingly long time to start anew. We tried our best to help them sustain themselves till then,” Ipsita reveals.
The donors also focussed on the sanitary hygiene of the younger women and included sanitary napkins in their list of essentials. For families with little children and single mothers, some of the donors also provided toddler feeding utensils.
“We guaranteed that each and every donated item is brand new. We refrained from donating any pre-owned clothes or usables. Just because they come from an economically weak background, does not mean we should not respect their dignity,” asserts Ipsita.
Contribution from the corporate sector
Efforts For Good reached out to ESAF, a corporate organisation who donated around 800 rehabilitation kits in Thakazhy and Mariyapuram villages of Alleppey, in collaboration with Narotam Sekhsaria Foundation.
“We are a small finances bank. Senior women from villages constitute a major portion of our customer base. Before the floods, most of them were the sole breadwinners of the family. It was our duty to help them. We donated rehabilitation essentials worth Rs 3000 which covered all their primary day-to-day needs,” Sandhya Suresh, Chief Manager of ESAF, narrates about her on-ground association with the campaign. Incidentally, ESAF has also donated more than 21,000 relief kits to families all over Alleppey.
Efforts For Good will continue to cover the excellent efforts by I Am For Alleppey in other domains like healthcare, senior and differently-abled care, fishermen rehabilitation and many more. Keep reading this series for more such heartwarming stories.
Also Read: A Cow, Goat Or Poultry: This Kerala IAS Officer’s FB Campaign Is A Boon For The Flood-Affected Poor