Jaljeevika Is Revolutionizing Inland Fisheries And Generating Jobs For The Poor

Follow Us On

Ever wondered how the smoking fish tikka ended up on your plate? The story is not limited to a kitchen and some condiments; it intricately laces the sweat, dreams and aspirations of hundreds of men and women whose lives depend on how much you enjoy your fish delicacy. And if you do, you ought to be thanking Neelkanth Mishra, the man who single-handedly pioneered a revolutionary change in the inland fisheries industry of India, generating ample employment opportunities for thousands of landless farmers and labourers.

Jaljeevika, the fishery-based non-profit organisation operated by Mishra and his team is the first of its kind, creating an elaborate network of aquaculture enterprises in India. Ashoka honoured Neelkanth Mishra in 2017 for his groundbreaking work, which is yet unnoticed by most of the Indians. In an exclusive conversation, he shares his journey, struggles and the millions of smiles he brought forth.

No one has ever become poor by giving
– Anne Frank

The youth icon of hope

Born and brought up in the steel city Jamshedpur in Jharkhand, Mishra had consistently been a diligent student. After graduating in Mathematics from the prestigious Banaras Hindu University (BHU), he pursued his higher education in social work and rural development from abroad.

During his school days, he joined hands with his friends to set up a General Knowledge and Debating Society. Thousands of job aspirants from his town, who lacked exposure to the global news, benefited a lot through a platform for group discussion. He organised a literacy club for slum children, collecting funds from the local community, which also encouraged co-curricular activities among underprivileged kids.

He also operated the Akanksha science club in college, which survives in all its glory even after two decades. While still in college, Mishra got actively involved in youth politics and participated in many student movements, paving the way for his full-time dedication to a variety of social causes in later life.

Support the cause you care for. Browse All CampaignsBrowse all campaigns
2,00,000 meals served


96,84,946 Raised
Out of 1,00,00,000


Freshly graduated, Mishra engaged himself with the tribal community in Bihar where many women were being ostracised and tortured in the name of being witches. He realised that the underlying reality of witch hunting was merely to acquire the properties of widowed and single women without a family. Registering the help of a legal association, Mishra advocated these helpless women to stand up for their rights. Through community theatre, he extensively spread awareness about this malpractice. He collected over 150 case studies which served as ground evidence in his report to the State government. Within one and half years, the Bihar government became one of the first states to pass Anti Witch-Hunting Bill, which was soon replicated in Jharkhand, Chattisgarh, Rajasthan and a number of other states.

In 2001, a lot of media reports were surfacing about hunger deaths in Jharkhand. Determined to find a solution to this painful crisis, he pursued a meticulous social audit for two long years. Unscrupulous land-owners were taking advantage of the illiterate tribal farmers and deceiving them of their rightful land. Mishra talked and listened to the helpless families, promising them a healthier tomorrow. His active participation in the “Right To Food Movement” bore fruit when tribal farmers were successful in exercising their land rights.

Later he joined Hyderabad based NGO Centre For World Solidarity and co-ordinated their human rights campaigns in Tamil Nadu, Andhra Pradesh, Odisha, Jharkhand and Bihar. “I learnt a lot about the socio-economic rights and how to exercise them. I realised that a decent livelihood is also one of our fundamental human rights”, shares Neelkanth Mishra.

In 2006 he joined Oxfam where he was exposed to fisheries and aquaculture-based livelihood opportunities.

The journey of Jaljeevika

Working with Oxfam in drought-ridden Bundelkhand, he urged the grieving farmers to turn to inland fishery, utilising the unclaimed water bodies in the area.

Changing lives of tribal women

“I approached many NGOs working in Odisha, Madhya Pradesh and Karnataka to promote fishery among the unemployed population. Lack of technical know-how in pisciculture was the biggest challenge.” Mishra shares, “With minimal resources, it took me 5 to 6 years to scan through remote tribal areas, where I found over 15-20 lakh unused water bodies and even a greater number of small-scale farmers in pangs of hunger.”

Starting as a small team, Jaljeevika began their work with the landless farmers in Andhra Pradesh. On top of being severely exploited by atrocious landowners, these farmers were displaced from their homes due to a dam construction project.

“With no other option, they were collecting fish from the local reservoir and selling it to local traders at a meagre 35 rupees per kg. With our intervention, they learnt about the actual market price and negotiated with the unscrupulous traders. Finally, the traders agreed at 75 rupees per kg, which was even beyond a 100% hike.” Mishra adds, “The similar situation happened in almost 40-60 places.”

He recalls, “In many places, the farmer-turned-fishermen had no idea about differences in quality and rates of the fish feed. They were buying feed at up to Rs 3000/lakh from Andhra Pradesh and Bengal, whereas the standard rate was not more than Rs 500/lakh. Jaljeevika started teaching these farmers how to prepare own feed from locally available resources. This became a hugely remunerative activity with just 2-3 months of feed culture yielding an entire year’s profit.”

“This year itself more than 600 people have left farming to join fisheries.” he shares with a smile.

Infamous for being a Naxal-affected area, the villagers in Gadchiroli in Maharashtra were counting their days in terror. With three years of effort, Jaljeevika engaged over 3000 women providing them with a regular income source. “Today we are employing more than 5000 people every year,” says a proud Mishra.

Present projects of Jaljeevika

Feed culture still dominates Jaljeevika’s primary focus. Apart from this, they have also demystified the research and development in aquaculture. “Our R & D initiative has promoted the use of low-cost, locally procured eco-friendly materials like bamboo and wood in making the cages for fish cultivation. Can you imagine that we have reduced the cage prices from 2 lakh to 30 thousand?” Mishra expresses. Decorating and marketing of indoor aquariums is a very profitable activity for hundreds of tribal women working under Jaljeevika.

Working with the cost-effective cages

Azolla (an aquatic weed) propagation is the latest addition to their list of projects. It generates fodder for fish, livestock and poultry in around 700 farming families in Maharashtra.

Jaljeevika has introduced the concept of aqua-entrepreneurship which intricately connects all fish-based enterprises like hatcheries, feed cultivation and fish farming.

“We are planning to start an open source digital platform to share all our fishery-related knowledge and experience with the public”, informs Mishra.

Memories made along the way

“In Vijayanagara, we trained a group of tribal women whose joy knew no bounds when they were handed 20 thousand in cash for the first time in life. After one year, the Central Fisheries Institute of Bhubaneshwar awarded them the title of Best Women Entrepreneurship Group of the year. It was a great moment of pride for us,” recalls Mishra.

He adds, “In Vizag, we were approached by the Krishi Vigyan Kendra for signing a cage-building contract with them. It was an inexplicable joy for me considering that the Krishi Vigyan Kendra itself is mandated to train the local farmers about cage-building.”

Journey with Ashoka

Mishra shares that his engagement with Ashoka has been immensely rewarding. Ashoka provided him with the insights on how to implement his ideas on a larger scale.

“I learnt that a system must be designed rather than controlling the knowledge, that is how we are expanding today. Thanks to Ashoka, our dreams have turned into reality.”

In his own words, “It is sad to see how most of the technically skilled people are unwilling to venture into a rural area and help people at the ground level.” Neelkanth Mishra sacrificed a life of comfort to ensure a good night’s sleep to thousands across the length and breadth of India. His name truly deserves to be resonating in people’s hearts.

Love this story? Want to share a positive story?
Write to us: [email protected]
Connect with us on Facebook and Instagram

Let us know your thoughts on this story

It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote

Goonj Is Working With 1000’s Of Volunteers & Partner NGOs To Provide Covid-19 Relief In 18 States

Follow Us On

With the extension of the lockdown the crisis of migrant labourers and daily wagers has just grown bigger due to uncertainty and fear of future. In the migrant colonies, slums and for people in the villages hunger and desperation is building up day by day. This is high time we step up our efforts to support our people who are in dire need of food and hygiene essentials to survive the pandemic, Covid-19.

After the India-wide lockdown, a lot of jobless migrant workers are stuck in cities with hardly any resources while many started retreating back to their villages. With the loss of livelihoods, a large number of them are now struggling to support their families.

Goonj activated its pan India teams and a pan India network of partner organizations and volunteers in urban and rural India. This network, built over the last two decades, helps them learn from the ground, reach material quickly and review and adapt strategy periodically. Intensifying this network has helped Goonj reach and start work across 17produced states/UT in the last three weeks.
Support the cause you care for. Browse All CampaignsBrowse all campaigns
2,00,000 meals served


96,84,946 Raised
Out of 1,00,00,000


Goonj’s focus: 

Majority of the Covid-19 relief work by non profits right now is in the metros and cities but Goonj is the only non profit that is also simultaneously focusing on the people in the villages and the ones stuck on highways or somewhere.

Goonj is targeting daily wagers, migrants and other vulnerable groups, who even traditionally are left out like the disabled, sex workers, LGBTQ community.

“COVID-19 is a crisis, yes…But, it’s also an opportunity for us to build the society anew. Not ‘for’ the people…but, ‘with’ the people. And in the process, we will build ourselves too.” – Anshu Gupta, Founder-Director, Goonj.

Direct Monetary and Material Transfer

Wherever Goonj got the permission to open their centres for packing and disbursement of relief material kits, they are creating a kit consisting of 20-30 kgs material including dry rations, masks, sanitary pads and other hygiene material and reaching them to people, as per needs and as per regulations with all safety precautions. This kit will help a family survive for 30 days.

Information till 10th April 2020:

  • Distributed 15,100 ration kits reaching thousands of people
  • Reached 17,700 families
  • Supporting 12 community kitchen across India with 16,600kgs of ration
  • 77,800 food packets provided to migrant laborers and daily wagers walking on the roads across the country.
  • Provided direct financial support to 32 organisations
  • Made 42,800 cloth face masks
  • 24,900 cloth sanitary napkins produced
  • Produced 1500 litres of organic sanitiser

In Goonj’s processing centers its trained team of women are making cloth face masks and cloth sanitary pads (MY-Pads), keeping all the precautions and with the permission and cooperation of the local authorities.

In this lock-down phase if you are facing any difficulty getting sanitary pads or you are running out of stock, here’s a detailed but very simple process of making Cloth Pads at home created by Goonj. “This is how we make Goonj MY Pads.” This is how our mothers and grandmothers turned their spare cloth into pads.

This disaster, unlike any other, is unprecedented in its scale and impact and that’s why we all must do our bit with Goonj to continue its relief work for millions of people in this still unfolding long-tailed disaster.

The need is huge.. We are there.. Need You too !!

Let us know your thoughts on this story

It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote
Next Click right arrow to read the next story Previous