Jaljeevika Is Revolutionizing Inland Fisheries And Generating Jobs For The Poor

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Ever wondered how the smoking fish tikka ended up on your plate? The story is not limited to a kitchen and some condiments; it intricately laces the sweat, dreams and aspirations of hundreds of men and women whose lives depend on how much you enjoy your fish delicacy. And if you do, you ought to be thanking Neelkanth Mishra, the man who single-handedly pioneered a revolutionary change in the inland fisheries industry of India, generating ample employment opportunities for thousands of landless farmers and labourers.

Jaljeevika, the fishery-based non-profit organisation operated by Mishra and his team is the first of its kind, creating an elaborate network of aquaculture enterprises in India. Ashoka honoured Neelkanth Mishra in 2017 for his groundbreaking work, which is yet unnoticed by most of the Indians. In an exclusive conversation, he shares his journey, struggles and the millions of smiles he brought forth.

No one has ever become poor by giving
– Anne Frank

The youth icon of hope

Born and brought up in the steel city Jamshedpur in Jharkhand, Mishra had consistently been a diligent student. After graduating in Mathematics from the prestigious Banaras Hindu University (BHU), he pursued his higher education in social work and rural development from abroad.

During his school days, he joined hands with his friends to set up a General Knowledge and Debating Society. Thousands of job aspirants from his town, who lacked exposure to the global news, benefited a lot through a platform for group discussion. He organised a literacy club for slum children, collecting funds from the local community, which also encouraged co-curricular activities among underprivileged kids.

He also operated the Akanksha science club in college, which survives in all its glory even after two decades. While still in college, Mishra got actively involved in youth politics and participated in many student movements, paving the way for his full-time dedication to a variety of social causes in later life.

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Freshly graduated, Mishra engaged himself with the tribal community in Bihar where many women were being ostracised and tortured in the name of being witches. He realised that the underlying reality of witch hunting was merely to acquire the properties of widowed and single women without a family. Registering the help of a legal association, Mishra advocated these helpless women to stand up for their rights. Through community theatre, he extensively spread awareness about this malpractice. He collected over 150 case studies which served as ground evidence in his report to the State government. Within one and half years, the Bihar government became one of the first states to pass Anti Witch-Hunting Bill, which was soon replicated in Jharkhand, Chattisgarh, Rajasthan and a number of other states.

In 2001, a lot of media reports were surfacing about hunger deaths in Jharkhand. Determined to find a solution to this painful crisis, he pursued a meticulous social audit for two long years. Unscrupulous land-owners were taking advantage of the illiterate tribal farmers and deceiving them of their rightful land. Mishra talked and listened to the helpless families, promising them a healthier tomorrow. His active participation in the “Right To Food Movement” bore fruit when tribal farmers were successful in exercising their land rights.

Later he joined Hyderabad based NGO Centre For World Solidarity and co-ordinated their human rights campaigns in Tamil Nadu, Andhra Pradesh, Odisha, Jharkhand and Bihar. “I learnt a lot about the socio-economic rights and how to exercise them. I realised that a decent livelihood is also one of our fundamental human rights”, shares Neelkanth Mishra.

In 2006 he joined Oxfam where he was exposed to fisheries and aquaculture-based livelihood opportunities.

The journey of Jaljeevika

Working with Oxfam in drought-ridden Bundelkhand, he urged the grieving farmers to turn to inland fishery, utilising the unclaimed water bodies in the area.

Changing lives of tribal women

“I approached many NGOs working in Odisha, Madhya Pradesh and Karnataka to promote fishery among the unemployed population. Lack of technical know-how in pisciculture was the biggest challenge.” Mishra shares, “With minimal resources, it took me 5 to 6 years to scan through remote tribal areas, where I found over 15-20 lakh unused water bodies and even a greater number of small-scale farmers in pangs of hunger.”

Starting as a small team, Jaljeevika began their work with the landless farmers in Andhra Pradesh. On top of being severely exploited by atrocious landowners, these farmers were displaced from their homes due to a dam construction project.

“With no other option, they were collecting fish from the local reservoir and selling it to local traders at a meagre 35 rupees per kg. With our intervention, they learnt about the actual market price and negotiated with the unscrupulous traders. Finally, the traders agreed at 75 rupees per kg, which was even beyond a 100% hike.” Mishra adds, “The similar situation happened in almost 40-60 places.”

He recalls, “In many places, the farmer-turned-fishermen had no idea about differences in quality and rates of the fish feed. They were buying feed at up to Rs 3000/lakh from Andhra Pradesh and Bengal, whereas the standard rate was not more than Rs 500/lakh. Jaljeevika started teaching these farmers how to prepare own feed from locally available resources. This became a hugely remunerative activity with just 2-3 months of feed culture yielding an entire year’s profit.”

“This year itself more than 600 people have left farming to join fisheries.” he shares with a smile.

Infamous for being a Naxal-affected area, the villagers in Gadchiroli in Maharashtra were counting their days in terror. With three years of effort, Jaljeevika engaged over 3000 women providing them with a regular income source. “Today we are employing more than 5000 people every year,” says a proud Mishra.

Present projects of Jaljeevika

Feed culture still dominates Jaljeevika’s primary focus. Apart from this, they have also demystified the research and development in aquaculture. “Our R & D initiative has promoted the use of low-cost, locally procured eco-friendly materials like bamboo and wood in making the cages for fish cultivation. Can you imagine that we have reduced the cage prices from 2 lakh to 30 thousand?” Mishra expresses. Decorating and marketing of indoor aquariums is a very profitable activity for hundreds of tribal women working under Jaljeevika.

Working with the cost-effective cages

Azolla (an aquatic weed) propagation is the latest addition to their list of projects. It generates fodder for fish, livestock and poultry in around 700 farming families in Maharashtra.

Jaljeevika has introduced the concept of aqua-entrepreneurship which intricately connects all fish-based enterprises like hatcheries, feed cultivation and fish farming.

“We are planning to start an open source digital platform to share all our fishery-related knowledge and experience with the public”, informs Mishra.

Memories made along the way

“In Vijayanagara, we trained a group of tribal women whose joy knew no bounds when they were handed 20 thousand in cash for the first time in life. After one year, the Central Fisheries Institute of Bhubaneshwar awarded them the title of Best Women Entrepreneurship Group of the year. It was a great moment of pride for us,” recalls Mishra.

He adds, “In Vizag, we were approached by the Krishi Vigyan Kendra for signing a cage-building contract with them. It was an inexplicable joy for me considering that the Krishi Vigyan Kendra itself is mandated to train the local farmers about cage-building.”

Journey with Ashoka

Mishra shares that his engagement with Ashoka has been immensely rewarding. Ashoka provided him with the insights on how to implement his ideas on a larger scale.

“I learnt that a system must be designed rather than controlling the knowledge, that is how we are expanding today. Thanks to Ashoka, our dreams have turned into reality.”

In his own words, “It is sad to see how most of the technically skilled people are unwilling to venture into a rural area and help people at the ground level.” Neelkanth Mishra sacrificed a life of comfort to ensure a good night’s sleep to thousands across the length and breadth of India. His name truly deserves to be resonating in people’s hearts.

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It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote

‘Happy Fridge’: The Key To Bridge Food Wastage And Hunger Problem In India

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Rahul Khera and Gautam Jindal, volunteers (aka hunger heroes) at Feeding India, were among the many Delhi NCR residents accustomed to seeing hungry children pick up half-eaten burgers or stale sandwiches from the dustbin and savour those with the brightest smiles. Like many others, they also had the will to promote equitable food distribution but was perplexed about the approach, until they learnt about the community fridge initiative which has gained unprecedented success in Saudi Arabia and few other European countries. Meanwhile, community fridges were already being installed outside restaurants or in public places in a handful of cities like Mumbai, Bengaluru, Kolkata, Coimbatore and Kochi.

Say Goodbye To Throwing Away Excess Food Because Now You Can Donate The Food To The Needy – Happy Fridge

Thank you for overwhelming response for the Happy Fridge concept. We need more funds from you to install more fridges like this across India. With the limited funds avaialble Feeding India was able to install three fridges only. Kindly donate here http://bit.ly/happyfridge

Posted by The Logical Indian on Saturday, October 27, 2018

Needless to mention, with a shocking 103rd rank in the Global Hunger Index and a food wastage estimate of around Rs 58,000 crore – India was perhaps the best country to implement such an initiative. With Gautam’s help, an enthusiastic Rahul invested his own savings to install a ‘Happy Fridge’ outside his residence at Sun City, Sector 54 in Gurgaon. Set up in 2017 by these Feeding India volunteers, the fridge in Gurgaon has inspired the NGO to scale up the project across India.

No one has ever become poor by giving
– Anne Frank

‘Happy Fridge’ fostered many smiles

It didn’t take long for the local residents to learn about this laudable endeavour. They welcomed it, as wastage of excess food was a recurring problem in almost every household. “Intimating the localities was no mammoth task, thanks to social media. However, it was difficult to spread the word among those who actually needed the food,” shares Rahul, who went from auto stands to slums, inviting rickshaw pullers, ragpickers or roadside vendors to avail the community fridge any time they feel hungry. “The security guards of our residential complex played a huge role in explaining how the fridge works to the beneficiaries,” he adds.

The operational and maintenance costs of the ‘ happy fridge ‘ are being maintained diligently by the community members.

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Making memories, sprouting awareness

“I remember one young man who had arrived from a village looking for some menial day job. Somehow he had run out of his paltry savings and had no money to buy one decent meal a day. For about a month, our happy fridge was his solace, till he earned his first salary from a housekeeping job,” shares a jubilant Rahul.

In another incident, a truck driver returning in the wee hours of midnight was starving after a whole day’s hard work. He had run out of cooking fuel at his home, so our fridge was at his rescue.

“The residents keep all sorts of palatable dishes in the happy fridge, ranging from dry snacks, fruits to cooked meals. Sometimes, they even keep raw vegetables, to ensure not a single bit of good food ends up in their trash while other people go hungry to bed,” reveals Rahul.

On an average, each happy fridge supplies around 10-15 meals in a day. The gratitude and pure smiles of the hungry souls after a fulfilling meal are more than enough to continue to motivate Rahul and his neighbours. In fact, inspired by him, many other communities in the Delhi-NCR region set up community fridges in their areas.

Feeding India will set up 500 Happy Fridges

Since the past few years, Feeding India has been a prominent organisation working in the forefront to solve the hunger problem in India. Primarily, they were involved in redistributing leftover food from weddings and parties among the underprivileged people in different cities of India. Their volunteers, better known as “Hunger Heroes of India”, worked actively to bridge the gap between food wastage and food crisis.

“We used to get a lot of calls from individual households to collect their excess food. However, unfortunately, we lacked the manpower and planning to launch our programme on a door to door basis. We were desperately looking for an alternative when we learnt about the community fridges,” shares Srishti Jain, co-founder of Feeding India.

After interacting with Rahul Khera and other campaigners of community fridges, Feeding India decided to amplify this extraordinary project throughout the length and breadth of India. Presently, they have launched the #FightFoodWaste campaign to install 500 community fridges – nicknamed ‘ Happy Fridge ’. So any passer-by – be it a kid going to school without a lunchbox, or a labourer returning home late at night with no promise of a dinner – can now grab a pack of biscuits or a bowl of ‘dal-chawal’ (rice & lentil soup) to satiate their hunger. Click here to contribute for ‘ Happy Fridge ‘ and ensure India never sleeps hungry again.

Feeding India also urges everyone to make a promise to stop wasting food and instead consider donating it to those in need.

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Quote
It's not how much we give
but how much love we put into giving.
- Mother Theresa Quote
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