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Bengaluru Mom Upcycled Over 40,000 Kg Of Waste From Landfills Into Furniture, Backpacks, Pet Beds & What Not

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As we near the International Women’s Day 2019, we gear up to celebrate women in all walks of life. At such a juncture, Efforts For Good aims to highlight some incredible women achievers, who are uplifting marginalised communities and the lesser privileged gender, away from all the limelight.

In our second article of the series, we bring you the story of Rimagined – a unique socio-environmental venture by Bengaluru resident Shailaja Rangarajan. One of the frontrunners in the recycling sector in India, Rimagined markets a wide range of upcycled products, all crafted and curated by marginalised women from the low-income strata.

Rimagined
The women workforce of Rimagined

How can we leave a non-livable planet for our children?

A former business consultant, Shailaja’s inspiration for upcycling started from the most basic step – waste management. However, she believes it was her motherly instincts that made her realise the importance of the concept in practicality.

Talking to Efforts For Good, she shares, “My first exposure to waste management was when we set up our own waste handling process in our apartment complex in Bangalore. I noticed how this simple step has an immensely positive impact on the environment.”

Motivated, Shailaja started volunteering with non-profits in the waste management sector, which involved directly dealing with mounds of garbage disposed of in the nooks and crannies of the city. “While collaborating with Bruhat Bengaluru Mahanagara Palike (BBMP), I ended up walking through heaps of garbage. I have always been conscious of my personal choices. But, the thought of handing over a non-livable planet to the next generation, to my daughter, shook me as a mother. I started to think more seriously about what can be done to fix this problem we only have created,” Shailaja narrates.

The start of Rimagined

She started to feel that all these waste management measures fall short to address the main issue of a lifestyle of uninhibited consumption. “Just the way dropping a bottle in the Recycle bin is no justification for the use-and-throw way of living, segregating waste and dumping things. While walking through garbage, I could see so many things that can be salvaged and repurposed. This sprouted the idea of upcycling in my mind,” shares Shailaja.

Rimagined
An upcycled denim backpack

In 2016, Shailaja conceptualised Rimagined which was initially a movement solely dedicated to sensitising people about better and possible re-utilisation of resources. A few months into the project, she felt that unless she integrates her venture into the mainstream market domain, it is nearly impossible to bring any change. “That’s how Rimagined has evolved into a brand of its own with our own handcrafted range of upcycled products,” she informs.

Zero compromise on quality is our mantra

Rimagined sells anything and everything. From trendy bags made of recycled denim to interior decor items of scrap metal, the online e-commerce site is the go-to destination for every conscious buyer. They source their raw materials from landfills and household excess and has successfully managed to upcycle around 40 tonnes of waste so far. In turn, they have reduced quite a significant amount of carbon footprint.

Rimagined
Footwear that reduces carbon footprint

Shailaja wishes to clarify that unlike the popular notion, upcycling never compromises on quality.

“The Indian mindset is that since the product is created from waste, it should be practically free. So our team has turned it a habit to explain the step-by-step intricacies of creating an upcycled product, so they are ready to opt for a sustainable version of a common household item,” she explains her core challenge.

Creativity from the other end of consumption

Rimagined, a term which is a wordplay on the term ‘Re-imagined’, sports a logo with a reverse R in the front, which summarises their entire concept – finding creativity at the other end of consumption.

Rimagined
The Rimagined store

The Bengaluru based enterprise has found a sizeable consumer base among the younger and aware urban residents. Recently, they have also branched out to cater to pan India customers. The founder feels that as one of the very few successful e-commerce ventures in the upcycling sector, it is their responsibility to create widespread awareness in the nooks and corners of the country, not just restricted to a handful of metropolitan clusters.

From mistreated housemaids to proud employees – how Rimagined changed lives

Perhaps the best aspect of Rimagined is their workforce which exclusively comprises mothers and housewives from a lesser privileged background. Though based out of Bengaluru, Rimagined has its production centre in Kolkata. There is a heartwarming story that explains the distance.

Shailaja shares, “A year after we launched, when I decided to create the Rimagined label of products, I chose to create a women-centric team. Coincidentally, my friend Debopriya in Kolkata, an artist who teaches special kids from a low-income background reached out to me with an unusual appeal. She noticed that the mothers who accompany these kids, sit outside waiting for the classes to get over. She asked me if there was something that can be done to help them augment their income by using that waiting time.”

Rimagined
Women at work

It was just a matter of connecting the dots after that. The women, who either worked as housemaids or were unemployed before, started their journey with Rimagined from January 2018. For all of them, there has been no looking back.

“One lady has saved money and bought an auto-rickshaw for her husband. For another, the newfound financial independence gave her a voice. Despite her husband’s apathy, she now sends her kid to a special school and dreams a better future for him. Another woman has purchased a one bedroom flat for her family,” Shailaja shares some snippets of dreams they fulfilled.

Rimagined
A heap of denim waste which has been recycled by Rimagined

They also work with handloom weavers in West Bengal and Bhuj, Gujarat.

One small check before you buy something

As a social entrepreneur, Shailaja Rangarajan has achieved milestones which very few dare to aim. She is indeed a true inspiration for the new generation of women who are aspiring to explore the aspects of social entrepreneurship. At the end of the day, Shailaja believes herself to be another conscious individual, on a mission to save the future of the planet and her people.

“My only request to everyone has always been to know and understand where your products come from. Before you buy any product, just check if there is an upcycled, low carbon footprint version available. If you perform this one check every time you buy something, you will automatically make a huge impact on the environment,” she signs off.

Also Read: She Builds Biogas Plants In Bihar Villages To Provide Electricity, Fuel And Better Crop To Marginalised Farmers

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Goonj Is Working With 1000’s Of Volunteers & Partner NGOs To Provide Covid-19 Relief In 18 States

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With the extension of the lockdown the crisis of migrant labourers and daily wagers has just grown bigger due to uncertainty and fear of future. In the migrant colonies, slums and for people in the villages hunger and desperation is building up day by day. This is high time we step up our efforts to support our people who are in dire need of food and hygiene essentials to survive the pandemic, Covid-19.

After the India-wide lockdown, a lot of jobless migrant workers are stuck in cities with hardly any resources while many started retreating back to their villages. With the loss of livelihoods, a large number of them are now struggling to support their families.

Goonj activated its pan India teams and a pan India network of partner organizations and volunteers in urban and rural India. This network, built over the last two decades, helps them learn from the ground, reach material quickly and review and adapt strategy periodically. Intensifying this network has helped Goonj reach and start work across 17produced states/UT in the last three weeks.
Support the cause you care for. Browse All CampaignsBrowse all campaigns

Supporting Education Of COVID Hit Students

19,200 Raised
Out of 20,00,000

Share

Supporting Acid Attack Survivors During COVID

26,651 Raised
Out of 20,00,000

Share

Providing Clothes To Tribal Children

1,11,860 Raised
Out of 9,00,000

Share

Back To School : Supporting Rural Education

26,931 Raised
Out of 15,00,000

Share

Rahat COVID: Relief Work by Goonj

1,04,887 Raised
Out of 10,00,000

Share

No To Hunger : Free Meals To Underprivileged

5,87,014 Raised
Out of 10,00,000

Share

Provide Ambulance : Help Them Reach Hospital On Time

3,82,370 Raised
Out of 10,00,000

Share

Support Pranitha To Donate Oxygen And Ration Kits

8,35,618 Raised
Out of 10,00,000

Share

Project Annapoorna : Become A Hunger Warrior

7,582 Raised
Out of 1,50,000

Share

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41,094 Raised
Out of 2,50,000

Share

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Stand By Ladakh

40,962 Raised
Out of 1,00,000

Share

Closed

Support our Frontline COVID Warriors

25,615 Raised
Out of 5,00,000

Share

KHAANACHAHIYE: Fighting Hunger In COVID19

97,02,146 Raised
Out of 1,00,00,000

Share

Campaign Closed
Brought machinery

Empower Poor Women To Rise Out Of Poverty

1,36,544 Raised
Out of 3,85,000

Share

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Goonj’s focus: 

Majority of the Covid-19 relief work by non profits right now is in the metros and cities but Goonj is the only non profit that is also simultaneously focusing on the people in the villages and the ones stuck on highways or somewhere.

Goonj is targeting daily wagers, migrants and other vulnerable groups, who even traditionally are left out like the disabled, sex workers, LGBTQ community.

“COVID-19 is a crisis, yes…But, it’s also an opportunity for us to build the society anew. Not ‘for’ the people…but, ‘with’ the people. And in the process, we will build ourselves too.” – Anshu Gupta, Founder-Director, Goonj.

Direct Monetary and Material Transfer

Wherever Goonj got the permission to open their centres for packing and disbursement of relief material kits, they are creating a kit consisting of 20-30 kgs material including dry rations, masks, sanitary pads and other hygiene material and reaching them to people, as per needs and as per regulations with all safety precautions. This kit will help a family survive for 30 days.

Information till 10th April 2020:

  • Distributed 15,100 ration kits reaching thousands of people
  • Reached 17,700 families
  • Supporting 12 community kitchen across India with 16,600kgs of ration
  • 77,800 food packets provided to migrant laborers and daily wagers walking on the roads across the country.
  • Provided direct financial support to 32 organisations
  • Made 42,800 cloth face masks
  • 24,900 cloth sanitary napkins produced
  • Produced 1500 litres of organic sanitiser

In Goonj’s processing centers its trained team of women are making cloth face masks and cloth sanitary pads (MY-Pads), keeping all the precautions and with the permission and cooperation of the local authorities.

In this lock-down phase if you are facing any difficulty getting sanitary pads or you are running out of stock, here’s a detailed but very simple process of making Cloth Pads at home created by Goonj. “This is how we make Goonj MY Pads.” This is how our mothers and grandmothers turned their spare cloth into pads.

This disaster, unlike any other, is unprecedented in its scale and impact and that’s why we all must do our bit with Goonj to continue its relief work for millions of people in this still unfolding long-tailed disaster.

The need is huge.. We are there.. Need You too !!

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It's not how much we give
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- Mother Theresa Quote
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